Rule 1Whatever we make will be co-created. We don't build without taking your needs and inputs along the way.
Rule 2Ingredients and Nutrition table - front and bold. Because you've told me that fine print isn’t real transparency.
Rule 3Font size? Bigger. Because we now know that FSSAI minimum required font size of 4 is where most companies hide behind.
Rule 4Labels in your language. Scan the QR to read it your way.
Rule 5Accessible for all. A braille version of our labels because you said health should include everyone.
Rule 6No green colour packs to make you think it is healthy.
Rule 7When we mess up, we own it. Because that’s what co-creation really means.
If you're tired of food you can’t trust, OWN was built for you. This isn’t branding. This is how we operate.
Explore our first product: 24g Whey Protein Concentrate to see how these rules have come to life.