Rule 1
Whatever we make will be co-created. We don't build without taking your needs and inputs along the way.
Rule 2
Ingredients and Nutrition table - front and bold. Because you've told me that fine print isn’t real transparency.
Rule 3
Font size? Bigger. Because we now know that FSSAI minimum required font size of 4 is where most companies hide behind.
Rule 4
Labels in your language. Scan the QR to read it your way.
Rule 5
Accessible for all. A braille version of our labels because you said health should include everyone.
Rule 6
No green colour packs to make you think it is healthy.
Rule 7
When we mess up, we own it. Because that’s what co-creation really means.
If you're tired of food you can’t trust, OWN was built for you. This isn’t branding. This is how we operate.
Explore our first product: 24g Whey Protein Concentrate to see how these rules have come to life.