We created change from the outside. Now we’re co-creating food’s future from the inside — with you.
Revant Himatsingka (Food Pharmer)
Founder, Only What's Needed
We created change from the outside. Now we’re co-creating food’s future from the inside — with you.
Revant Himatsingka (Food Pharmer)
Founder, Only What's Needed
We created change from the outside. Now we’re co-creating food’s future from the inside — with you.
Revant Himatsingka (Food Pharmer)
Founder, Only What's Needed
Whatever we make will be co-created with you. We don't build without taking your needs and inputs into account. e.g. 84% of you voted for the name Only What's Needed.
Whenever we present you with options, we will always provide you with the pros and cons so you can make the best choice for yourself.
We will only give you options to vote on that have been vetted by scientists and regulatory experts.
The nutrition label and the ingredient list will always be front-of-pack and larger than FSSAI's minimum font size 4 requirement.
Why should labels be only in English? We will always include a QR code so labels can be translated into major Indian languages, and a braille version.
The colour of our packaging will never be green to trick you into thinking it is healthy.
When we make mistakes, we’ll own them and correct them with you.
Why We Started With Whey
When we began Only What’s Needed, we didn’t sit in a boardroom. We asked people directly: what should we build first?
Thousands of votes came in. The answer was clear: whey protein. It was the most requested starting point, so that became our first step.
But the idea was never just about whey. Every product that follows will also be decided openly with you, from ingredients to testing. The same way the first pack was shaped by your choices, the next ones will be too.
This is what makes OWN different. Not products made behind closed doors, but food built in the open, with people at the center.
Label Padhega India
The "Label Padhega India" campaign was launched with a clear objective: to empower every Indian with the knowledge and habit of reading and understanding food labels.
We helped millions of Indians understand ingredient lists and nutrition facts labels and separate marketing claims from facts. This movement was named the largest organic consumer awareness movement and second-largest movement overall after Jaago Grahak Jaago.
Sugar Board Movement
The Sugar Board Movement began as a way to raise awareness among schoolchildren about the high levels of sugar found in soft drinks.
It has been one of the simplest yet most effective movements in India that has played a major role in keeping kids away from having extra sugar.
Hundreds of schools have adopted sugar boards and through kids’ enthusiasm for sharing new knowledge with others, parents and other family members have adopted this movement too!
Indian Protein School
The Indian Protein School was started to educate Indians on the prevalence of protein deficiency in India.
Many individuals lacked awareness regarding adequate protein intake, its critical role in health (beyond muscle building), and diverse dietary sources, especially vegetarian ones.
Through this educational effort, primarily conducted through a Newsletter and Instagram posts lakhs of Indians better understood the importance of protein.
Indian Chaas Drive
The "Indian Chaas Drive" organizes chaas distribution to the underprivileged and school students. We focus on Chaas as it is hydrating, aids digestion, provides some nutrients, and is culturally ingrained and affordable.
Organ Donate Karega India
Organ Donate Karega India encouraged Indians to help fellow Indians when they are in the highest need of searching for an organ for their loved ones.
The movement encouraged many Indians to sign up and pledge their organs for donation to fellow Indians and people have participated in high numbers for this noble cause.