The "Label Padhega India" campaign was launched with a clear objective: to empower every Indian with the knowledge and habit of reading and understanding food labels.
We helped millions of Indians understand ingredient lists and nutrition facts labels and separate marketing claims from facts. This movement was named the largest organic consumer awareness movement and second-largest movement overall after Jaago Grahak Jaago.
The Sugar Board Movement began as a way to raise awareness among schoolchildren about the high levels of sugar found in soft drinks.
It has been one of the simplest yet most effective movements in India that has played a major role in keeping kids away from having extra sugar.
Hundreds of schools have adopted sugar boards and through kids’ enthusiasm for sharing new knowledge with others, parents and other family members have adopted this movement too!
The Indian Protein School was started to educate Indians on the prevalence of protein deficiency in India.
Many individuals lacked awareness regarding adequate protein intake, its critical role in health (beyond muscle building), and diverse dietary sources, especially vegetarian ones.
Through this educational effort, primarily conducted through a Newsletter and Instagram posts lakhs of Indians better understood the importance of protein.
The "Indian Chaas Drive" organizes chaas distribution to the underprivileged and school students. We focus on Chaas as it is hydrating, aids digestion, provides some nutrients, and is culturally ingrained and affordable.
Organ Donate Karega India encouraged Indians to help fellow Indians when they are in the highest need of searching for an organ for their loved ones.
The movement encouraged many Indians to sign up and pledge their organs for donation to fellow Indians and people have participated in high numbers for this noble cause.