August 2025: The Second Chapter

July was a blur - our first launch, the chaos, the disbelief. I thought August might calm down. It didn’t.
If July was about “Can we launch?”, August was about “Can we sustain?”
And that’s why I’m writing this. To share the real story of what happened - the highs, the screw-ups, and what’s next.

The Unexpected Support

The month began with a voice note that made me sit back in shock.
Badshah - yes, that Badshah - had tried our protein. And he actually liked it.
His words: other shakes are “overly sweet” because of artificial sweeteners, but OWN was “halka sa sweet” - and that felt right to him.

It wasn’t just him. Samantha Ruth Prabhu, Namita Thapar, Fukra Insaan, Samay Raina… and even Prashant Pitti (co-founder of EaseMyTrip) whose mom had never taken protein before, but started with OWN because it finally suited her.

I didn’t plan for any of this. But it reminded me why we’re doing this differently.

The Problems You Flagged

August was not completely smooth sailing though.
Here’s what you told me, and what we did about it:

• Mixability: Our earlier batches just weren’t blending well. Too many lumps. Our product dev team worked on it, and the new batch is far smoother. And pro tip: use a shaker or a blender - not just a spoon and a glass. Makes a massive difference.
• Zip lock: Many packs weren’t resealing properly. Turns out, whey was sticking to the seal, which was blocking it from forming a good seal. We’ve now switched to a new closure that works much better.
• Delivery Delays: A big one. Some of you waited 15–20 days. The reason? Twofold: 1) We underestimated demand and went out of stock for almost 20 days. 2) We had only one warehouse in Mumbai, so everything had to pass through there. The fix: we’re adding two more warehouses across India to cut down delivery time and costs.
• Website / Tech issues: If you searched “FoodPharmer protein” on Google, you didn’t even see our site. Instead, other brands were running ads on our name. We had to finally spend on marketing just so our page showed up when you searched for us. And yes, some brands even ran YouTube ads on my videos.

The Numbers

Here’s the part I was most nervous about.
In July, we crossed ₹1.36 crore in net revenue. But that was launch month. People might have just been supporting me.

The real test was August: would anyone reorder?

Answer: yes.
Even with 20+ days of stockouts, no Amazon, no Blinkit, no ads on Instagram, and just one product - we still did ₹1.7 crore net revenue.

That’s insane. And it means this isn’t just hype. It’s real.

What’s Next

• Unflavoured Whey Protein is the next launch - for people who want to mix it their own way.
• Plant Protein is the big one. Over 45,000 of you have already voted on the format, flavour, and even the pack colour. The majority picked pea + brown rice and mocha flavour. That’s what we’ll build. While taste trials are happening, I'm a bit doubtful on whether we can crack a great mocha taste - so there is a chance we might switch the taste to coffee, which is coming along better in terms of development.
• And yes, every future product will follow this path - built on your votes, not boardroom guesses.

The Power of Community

One of the wildest moments this month was Chirag Barjatya’s video on our protein going viral - 5.5 million on YouTube, 2 million on Instagram. Along with countless funny memes and reels you all made.

Since we don’t run ads, this is how OWN grows - by word of mouth, by your posts, by your stories. So if you love what we’re building, keep sharing. It matters more than you know.

Final Word

If July felt like the beginning of something crazy, August proved that it’s sustainable.
We didn’t just survive a stockout month - we grew.
And that’s only possible because you trusted us enough to give feedback, to vote, to stick with us.

So thank you. For being the real board of this company. For building this with me.
See you in September’s report.

Revant (FoodPharmer)